goBHB® — The Fastest Way to Get Fasting Benefits Without Actually Fasting

By Marc Lobliner

Let’s be real — fasting works. It helps with fat loss, brain function, and even longevity. But let’s be even more real — not everyone has time, patience, or the lifestyle to fast every day. And frankly, some people just feel like garbage when they skip meals.

That’s where goBHB® comes in — a patented form of beta-hydroxybutyrate (BHB) that gives you the benefits of fasting without starving yourself. This isn’t hype. This is real science.

What Is goBHB®?

goBHB® is a ready-to-use ketone salt. Your body normally produces BHB when you fast or go keto — but this stuff skips the line. You take it, and boom: your body is flooded with clean, efficient fuel.

It’s absorbed fast, doesn’t spike insulin, and gives you that ketogenic advantage even if you ate carbs an hour ago (Stubbs et al., 2017).

The Science: What BHB Actually Does

Boosts Energy and Brain Power

BHB is a super fuel — more efficient than glucose and way cleaner. It gives you more ATP per molecule and produces fewer free radicals in the process (Veech, 2004).

That’s not just good for workouts — it’s good for your brain. Studies show BHB improves mental clarity, memory, and even protects your neurons long-term (Kashiwaya et al., 2010; Fortier et al., 2021).

Mimics Fasting Pathways

You’ve heard about autophagy, AMPK, and sirtuins — those buzzwords that get thrown around in every “longevity hack” video. Well, BHB hits a lot of the same switches.

• It activates AMPK — your cell’s energy sensor

• It inhibits HDACs, which turns on genes related to stress resistance and metabolism (Shimazu et al., 2013)

• It ramps up FOXO and PGC-1α, which help with repair and regeneration (Newman & Verdin, 2014)

Bottom line: BHB doesn’t do everything fasting does, but it mimics a ton of the important stuff.

Crushes Inflammation

One of the biggest benefits of fasting is reduced inflammation — and BHB has this nailed.

It literally blocks the NLRP3 inflammasome — a major driver of inflammation linked to heart disease, obesity, and aging (Youm et al., 2015). If you’re inflamed, you’re not recovering. And if you’re not recovering, you’re not growing.

Supports Fat Loss and Insulin Sensitivity

People think taking a ketone supplement is just for keto dieters. Nope.

goBHB® enhances fat oxidation even in people who eat carbs (Cox et al., 2016). It can help stabilize blood sugar, reduce cravings, and improve insulin sensitivity. You’re basically flipping the metabolic switch without going through the painful 3-day keto flu.

Better Sleep, Better Recovery

Low blood sugar at night can wake you up. That’s why people sleep better in ketosis. BHB keeps energy stable, feeds your brain, and promotes GABA activity — the neurotransmitter that calms you down.

And remember: recovery is everything. You don’t grow in the gym — you grow when you sleep. goBHB® supports that.

Recap: What goBHB® Can Do (And What It Can’t)

Look, I’m not saying skip fasting forever. But if you’re training hard, grinding at work, raising a family — or just don’t want to go full monk mode every week — goBHB® is your shortcut.

It’s real ketones, backed by science, and it works.

References

1. Veech, R. L. (2004). The therapeutic implications of ketone bodies: the effects of ketone bodies in pathological conditions: ketosis, ketogenic diet, redox states, insulin resistance, and mitochondrial metabolism. Prostaglandins, Leukotrienes and Essential Fatty Acids, 70(3), 309–319.

2. Kashiwaya, Y., et al. (2010). A ketone ester diet exhibits anxiolytic and cognition-sparing properties and lessens amyloid and tau pathologies in a mouse model of Alzheimer's disease. Neurobiology of Aging, 34(6), 1530–1539.

3. Shimazu, T., et al. (2013). Suppression of oxidative stress by β-hydroxybutyrate, an endogenous histone deacetylase inhibitor. Science, 339(6116), 211–214.

4. Youm, Y.-H., et al. (2015). The ketone metabolite β-hydroxybutyrate blocks NLRP3 inflammasome–mediated inflammatory disease. Nature Medicine, 21(3), 263–269.

5. Newman, J. C., & Verdin, E. (2014). Ketone bodies as signaling metabolites. Trends in Endocrinology & Metabolism, 25(1), 42–52.

6. Fortier, M., et al. (2021). A ketogenic drink improves brain energy and some measures of cognition in mild cognitive impairment. Alzheimer's & Dementia, 17(3), 543–552.

7. Marosi, K., et al. (2016). 3-Hydroxybutyrate regulates energy metabolism and induces BDNF expression in cerebral cortical neurons. Journal of Neurochemistry, 139(5), 769–781.

8. Cox, P. J., et al. (2016). Nutritional ketosis alters fuel preference and thereby endurance performance in athletes. Cell Metabolism, 24(2), 256–268.

9. Stubbs, B. J., et al. (2017). On the metabolism of exogenous ketones in humans. Frontiers in Physiology, 8, 848.

1. Fortier, M., et al. (2021). A ketogenic drink improves brain energy and some measures of cognition in mild cognitive impairment. Alzheimer's & Dementia, 17(3), 543–552.

2. Marosi, K., et al. (2016). 3-Hydroxybutyrate regulates energy metabolism and induces BDNF expression in cerebral cortical neurons. Journal of Neurochemistry, 139(5), 769–781.

3. Cox, P. J., et al. (2016). Nutritional ketosis alters fuel preference and thereby endurance performance in athletes. Cell Metabolism, 24(2), 256–268.

4. Stubbs, B. J., et al. (2017). On the metabolism of exogenous ketones in humans. Frontiers in Physiology, 8, 848.